Filling Beds Is Not the Finish Line — It’s the Start of Phase Two
Filling Beds Is Not the Finish Line — It’s the Start of Phase Two A treatment center with consistently full beds has solved a real problem. Most operators treat it as the end of the story. Derek, VP of Internal Marketing at Lever11, treats it as the beginning of a harder, more important one. That […]
SEO Isn’t Dying in Addiction Recovery Marketing — It’s the Only Channel Families Trust Enough to Act On
SEO Isn’t Dying in Addiction Recovery Marketing — It’s the Only Channel Families Trust Enough to Act On Paid ads get you in front of someone today. SEO is the reason they believe what they’re looking at once they get there. That’s the distinction Zach Blackford, Director of SEO at Lever11, kept returning to in […]
In Addiction Recovery Marketing, a Cheap Lead Is Often the Most Expensive One
In Addiction Recovery Marketing, a Cheap Lead Is Often the Most Expensive One Most agencies pitch treatment centers on the same promise: more clicks, more calls, more form fills, all at the lowest possible cost. It sounds like exactly what a growing center should want. It’s also, according to Aaron Nelson, Director of Paid Advertising […]
In Addiction Recovery Marketing, Every Click Represents a Family in Crisis
In Addiction Recovery Marketing, Every Click Represents a Family in Crisis When most people think about digital marketing, they think about leads, conversions, and return on ad spend. In addiction recovery, those metrics tell only part of the story. Behind every search query is a family facing one of the most difficult moments of their […]